No one likes to suffer the consequences of a power outage, especially when that outage is completely avoidable. That’s why we’re pushing hard on a campaign to let people know that it’s wise to Keep the Light and Hold on Tight when enjoying those lively and lovely helium balloons.
Every year there are multiple power outages in Santa Clara caused by wayward helium balloons caught in power lines that can darken traffic lights and hospitals and cost businesses thousands of dollars. So we decided to start an educational campaign to alert customers to the dangers of releasing foil or what you might call “Mylar” balloons.
We contacted local stores such as Safeway supermarkets and CVS pharmacies to start a partnership that benefited the stores, customers and the community. In addition to notifying local English language media, we also ran ads on local Vietnamese and Spanish language radio stations to reach as much of the local community as possible.
The primary message is “Keep the Light, Hold on Tight.”
The pilot program provided stores with a free supply of easily-attached warning tags for Valentines Day and the May-June Graduation, Mother’s Day and Father’s Day period. Both a written warning and a weight are required by state law for any foil balloon purchase. We also provided a triangular counter-top placard urging balloon buyers to “Keep balloons fun for everyone!”
We have plans to include even more retail outlets in 2016 to inform balloon buyers of their responsibility to hold onto their helium balloons.